Saintly CEOs

Swami Veda Bharati holds the prestigious title of Mahamandaleshwara in the Swami order of monks. He is also the Chancellor of HIHT University, Dehradun, which was established by Master Swami Rama. He has authored approximately 18 books on Indian spirituality including a 1500 page comprehensive commentary on two of the four chapters of Patanjali's Yoga-sutras. Before taking the vows of Swamihood in 1992, Swami Veda Bharati was known as Dr. Usharbudh Arya.

Saintly CEOsI have recently written a letter to some of our closest friends suggesting that perhaps a workshop is needed in which I can teach:

How to compose "business" documents that they show that they are coming from a loving ashram Head and not a company office; and in the same context, how to write "business" letters so that they convey themselves to be the expression of very personal affection, (a) even to a complete stranger, and (b) even if they contain a rejection.

I recently read in Time magazine an article about the French temperament that always seeks the abstract. It started with a bit of humour, something like this:

A capable and experienced business planner prepared a plan and showed to a French CEO. The CEO looked at it and remarked, "this looks good in practical terms but is it good in theory?"

I will have to keep reminding my best friends who are indeed great business planners: "your plan is great in practical terms but is it in accordance with the philosophy?".

The topic of the workshop I have suggested also extends to our normal day to day communication.

Some, just some, of our most hard working organisers and leaders have still not cultivated the quality of 'saumyataa' in oral communication as well as in writing.

When you communicate orally, do you remember


What is the tone of your voice? Does it express humility? A suggestion and request rather than an instruction and a command?

Did the other party in communication resist and resent? That means you were not speaking with humility and saumyataa. Make yourself effective by being a person, speaking (writing a letter or business document) in a manner, that no one can say "NO" to you.

For this, keep a journal nightly. "krtam smara" (Yajur-veda) : remember what you did during the day; to whom you spoke? To whom you wrote? Did that communication reflect


What was the response you received? What mood did you generate when you told someone that a room is needed in the gurukulam building...? Did the person resent? Resist? Got into a bad mood? Went away from the ashram feeling hurt? That means that in order to be effective you did not use the right tools of


Do not condemn yourself. In the next paragraphs write down : What tone of voice you could have used? What body language? What facial expression? No--no--no : What emotion you would have generated in yourself before communicating. Was that emotion impelled by


Write down as to next time which of these emotions you will generate in yourself before communicating and in the mode of communication.

Every now and then look though these journals and continue to renew your sankalpa.
I want to see in my family a new category of 'Saintly CEO'.

That is what will ensure the continuity of Gurudeva's Mission into the next century. Otherwise I expect dissensions that occur after the founder's death - sorry but that is the reality.

Dissentions are generated not by differences on policies but by modes of communication.

People act, communicate, write, habitually by the mode that is common worldwide. They think that is 'normal' because they have been presented with no other model.

Not having been raised in the current civilization, I wish to present to you a different model, not from Mars but from Venus.

How about a workshop titled : 'Saintly CEOs'? Or, shall we call it 'CEOs from Venus'?
Whom and whom to invite?
Who is to do the inviting?


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19 Dec 2021;
07:00PM - 08:00PM
Full Moon Meditation 2020

Pathways to Self-Awareness Book

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